Recently Google updated their Google quality score for the landing page and issued some new guidelines in their Google’s Inside Adwords Blog.

Google is stressing the importance of landing quality to its advertisers with relevant and original content. Google says landing page is very important part of a PPC campaign. Also Google has highlighted some of the important point which advertisers need to keep note off.

Types of websites that will be penalized with low landing page quality scores:

Data collection sites that offer free gifts, subscription services etc., in order to collect private information
Arbitrage sites that are designed for the sole purpose of showing ads
Malware sites that knowingly or unknowingly install software on a visitor’s computer

The following types of websites are likely to merit low landing page quality scores and may be difficult to advertise affordably. In addition, it’s important for advertisers of these types of websites to adhere to our landing page quality guidelines regarding unique content.
eBook sites that show frequent ads

‘Get rich quick’ sites
Comparison shopping sites
Travel aggregators
Affiliates that don’t comply with our affiliate guidelines

This can affect many affiliate marketing advertisers because these kinds of products are affiliate marketers planning to sell through PPC. The good news Google is trying to give its users a Google user search experience.

Several factors determine the success of a PPC campaign. Right from the keywords used to ad description, even element in the PPC process is very important. I have just come up with few tips which will ensure that your PPC advertisement campaign to be successful

1) Find the right keywords for your PPC campaign – Keyword research is the first important aspect of a Pay per click campaign process. Determining the right keywords which are best for your business or products is key. Use Different keywords tools like Google Keywords tool, Wordtracker, Keycompete and other keyword tools available on the web to identify your right keyword which matches to your industry. This is the first and the most important strategy in your PPC process.

2) Create individual ad group for separate keywords – You PPC campaign might have tons of keywords instead of using one ad for all of these keywords might won’t help you not only in higher click through rate but also it won’t convert very well. Always create ads according based on the keywords. Suppose your are using keywords like Dog Training Houston You are must read like this

Houston Dog Training – Title of the ad
Effective basic and advanced
Dog training classes in Houston

In the above ad you can find the keywords “dog training Houston” is on the title of the ad as well as within the description of the ad. These kinds of ads get higher click through rate and better conversion rate.

3) Write Unique ads – You ad copy should stand out from the rest of the other advertisers, in such a way that they should be tempted to click and find more about the ad. Perry Marshall on his website refers to Jet Stream Ads, ads which stands out and makes the customers curious about it and to know more about it will click on the ads these kinds of ads copy will have higher click through rate.

4) Well Optimized Landing Pages – Landing pages is the place which makes the visitor to take action so instead of using your home page as your landing pages create a unique landing pages based on the ad copy with good call to action like you 1-800 number, small form to capture leads or if you are selling and digital products a download link. In your landing page you need to have all the important facts which a visitor requires. If you don’t have what they want they will immediately leave your landing page which increases your bounce rate and decreases you quality score.

5) Don’t Give false promised in your ad – To attract more visitors some advertisers play with their ad with false promises related to their business or services. Once a visitor lands on your landing pages through that temping ad copy and if they don’t find what you have promised in your ads you are wasting your money. The potential customers will soon realize that your offer doesn’t match with your advertisement and will soon leave your site.

6) Proper use of Display URL – If you PPC campaign allow you to have a display URL, take maximum use of it by adding keywords in that display URL. Usually the searched term appears in blog and customers will click on it because the ad is relevant to what they searched for.

7) Proper use of Negative Keywords – Eliminating the negative keywords if your PPC campaigns allow you to do that. Because these negative keywords will eat up your advertisement budget heavily. Most of the searches done on the internet are for free information and products and if you didn’t properly use the negative keywords it will show up for that free and unwanted keyword searches and you will lose money.

Split Test your PPC campaign – Performing a A/B split test is an important to know which ads is doing better and converts better. To do this you need to create two ads and see which one is performing better. And go with the one which is performing better and make changes to the less performing one.

9) Focus on refining your PPC campaign now and then – Most of the advertisers try to get higher click-through-rate(CTR) but that important but after getting high CTR if it didn’t convert well there is no point in getting that. So try to optimize your ads and landing pages frequently to convert better.

10) Try to promote your products and services through other PPC engines – Don’t just stick to the popular ones also use small pay per click search engines where there won’t be too much advertisers and your cost per click would be low.

The bottom-line is do you PPC campaign wisely otherwise you will loose lot of money and don’t be successful; PPC is every day learning process as well if don’t correct the sky is the limit.