Is your CPC too high to make your campaign profitable? Then you need to find unique keywords which no one else is bidding in your niche to reduce CTR. Until recently in one of my campaigns I used to see a product for $25 with cost per click just $.05, I was enjoying the successful campaign, slowly most of my keywords started to have low quality score and my cost per click started to up.

With the ever increase of competitors in Pay Per Click Market, Google has become more and more harder on advertisers on the quality. Still there are thousands of keywords in each niche which needs to be explored. Tools like longtailadwords.com will help you to find such keywords.

Effective use of phrase and exact match can drastically reduce the cost per click. If you are planning to use broad match then figuring out the negative keywords on a regular basis is key. Setting up a Google analytic account would be a good idea if you want to figure out the negative keywords. You can stop that keyword by adding into your negative keywords list.

Do an extensive research to find unique keywords in your industry. Try creative ideas to find the best unique keywords people would be typing in the search box to find your website. Creating a list of unique keywords needs time and you will be able to expand in due course. PPC Campaigns are getting harder and harder as more and more players are getting into online advertisements, who have money and want to increase the brand awareness so smaller players would be eliminated in due course. The rate of CPC is going to go higher and not lesser anymore.

The bottom line is to reduce the CPC of your campaigns is your find the unique keywords which are still out there. All you need to do is test and research and research until you find them. There is no short to a successful PPC campaign.