Is your CPC too high to make your campaign profitable? Then you need to find unique keywords which no one else is bidding in your niche to reduce CTR. Until recently in one of my campaigns I used to see a product for $25 with cost per click just $.05, I was enjoying the successful […]

Negative keywords are a big problem with your PPC campaign. If you could not identify the negative keywords of your Campaign this can kill your Pay Per Click Advertisement. You need to identify untargeted keywords very carefully. If you know your industry very well you can pick the untargeted ones easily.
Even today some of […]

Your PPC Management Campaign is not converting very well? Then check your landing page, Usually most of the PPC advertisers won’t create landing pages which converts well. The whole purpose of your PPC campaign is to make sales and make money for your. If the landing page fails and is not up to the customers […]

Online Advertising revenue has a surged to a new high of nearly $10 million in the first half of the year rising at a 27% from a year before according to sources related on Thursday.
Here what we need to understand is the rising popularity of pay per click and people spending on the web for […]

Recently Google updated their Google quality score for the landing page and issued some new guidelines in their Google’s Inside Adwords Blog.
Google is stressing the importance of landing quality to its advertisers with relevant and original content. Google says landing page is very important part of a PPC campaign. Also Google has highlighted some of […]

Several factors determine the success of a PPC campaign. Right from the keywords used to ad description, even element in the PPC process is very important. I have just come up with few tips which will ensure that your PPC advertisement campaign to be successful
1) Find the right keywords for your PPC campaign – […]

There is no wonder that the Return on investment (ROI) is high than any other form of advertisements. Because advertisement always been less efficient all these days. Usually the other forms of advertisements have been like a hit or miss. But if you plan your PPC advertisements properly you won’t have a hit or a […]

A small change on your keywords or Pay per click ads description can bring in big results in your pay per click campaign. Always testing and making small tweaking on your whole PPC campaign from ads to landing pages have seen really great enhancement in overall campaign. Recently I was promoting one of my leading […]

What is the meaning of a negative keyword in pay per click? Google says that a negative keyword is a keyword which prevents your PPC ads from showing up in search engine results. This helps your pay per click ads not to whom up in search engine results for non relevant keywords. Adding negative […]

Google just announced in their Adwords blog about there will be upcoming changes in their top ad placement formula. They say that advertisers are aiming to reach the top 3 placement in above the Google SERPs because those ads perform very well and get them a good ROI. The top placement ads get the high […]