I was evaluating one of my clients PPC campaign today and realize they are getting good traffic and click but no increase in sales. I went almost went through the entire account and could not figure it out. Finally something popped up in my mind to see how their ads are doing. I checked it, […]

Ask this question to any online entrepreneur he will give you a reply that it is true. Because the Sales conversation from a PPC search marketing campaign is 10% more than any other form of online or offline campaign. Pay Per Click program is so powerful method of online promotion that there is no other […]

CTR or Click through Rate is a crucial in every PPC campaign. But does it really get your Return on Investment. I will say it is good for your Campaign but I don’t think it really bring in you a lot of money. Of course all the Pay per click managements systems works on click […]

Google recently started giving more importance to the quality score of the Google Adwords campaign on the basis of by measuring the quality and the relevancy of the ads, landing page and CTR. Google Adwords algorithm thinks that a top quality ad gets more clicks, due to its relevancy to the ad, also encourage the […]

Pay per click is defined as an advertisement used on websites and search engine where advertiser of the ads will pay only someone click on the ad to visit to their website. So usually the advertiser will bid on keywords which the advertiser thinks that will lead to their website. It can also be determined […]