There are numerous occasions where I have been looking at analytics for a client and noticed some of the most common keyword search phrases were the client’s brand name, company name, or domain name. So what might seem like common sense to some, totally flew over my head when I first started. Why […]

Today Yahoo! announced in a press release, and Google in a blog post, that a deal has been struck between the two opposing search giants. The backbone of this deal is that Yahoo! will be serving Google ads on its search results.
At first glance, this seems like strange behavior from the two competitors; but […]

In a perfect world of proper PPC campaign management, each campaign would be fully optimized in everyway possible. If only it were that simple!
A great way to make you PPC budget spend efficiently in Adwords is activating Position Preference and setting your keyword position preferences to 2nd position or less. After reading up […]

Many products and/or services experience a peak at some point in the year. This could be gift baskets for the holidays or air conditioning repair for the summer. PPC is a great way to quickly take advantage of these peaks while exercising great control over you marketing dollars. Just another reason to […]

As I do my keyword research for a PPC campaign, I make two different lists. One list is for the keywords that I am interested in using. The other is a list of any negative keywords I discover.
Negative keywords are essential for proper PPC Management. I lump negative keywords in to the […]

Marketing is all about focusing, otherwise you end up wasting a lot of time and money.  We focus on a niche.  We focus on a demographic.  We focus on a geographic area.  The list goes on.
 
It’s no different for PPC.  Money will be wasted in ad groups whose “themes” aren’t tightly focused.  Recently, I tested […]

There is a common Pay Per Click (PPC) misconception floating around out there for Google Adwords. Many search marketing specialists believe, because “broad” match is the default and arguably the most common match type, it is the match type that has the highest cost per click (CPC) for good ad positions. So these […]