Pay per click is defined as an advertisement used on websites and search engine where advertiser of the ads will pay only someone click on the ad to visit to their website. So usually the advertiser will bid on keywords which the advertiser thinks that will lead to their website. It can also be determined as sponsored link on search engines which will appear on the side of the search engine results (SERPs). 

My name is Thomson Chemmanoor who has been doing Search Engine Marketing and Search Engine optimization for the last 10 years. I started this blog to give more information and latest news about what’s going on in the SEM world and how important is Pay Per Click for your online business. The sheer growth of PPC in the last few years shows how important it is to have an online presence for any business today. 

You will find more posts, articles, tips and latest information from the PPC world. 

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