Today Yahoo! announced in a press release, and Google in a blog post, that a deal has been struck between the two opposing search giants. The backbone of this deal is that Yahoo! will be serving Google ads on its search results.
At first glance, this seems like strange behavior from the two competitors; but […]

In a perfect world of proper PPC campaign management, each campaign would be fully optimized in everyway possible. If only it were that simple!
A great way to make you PPC budget spend efficiently in Adwords is activating Position Preference and setting your keyword position preferences to 2nd position or less. After reading up […]

Many products and/or services experience a peak at some point in the year. This could be gift baskets for the holidays or air conditioning repair for the summer. PPC is a great way to quickly take advantage of these peaks while exercising great control over you marketing dollars. Just another reason to […]

As I do my keyword research for a PPC campaign, I make two different lists. One list is for the keywords that I am interested in using. The other is a list of any negative keywords I discover.
Negative keywords are essential for proper PPC Management. I lump negative keywords in to the […]

Marketing is all about focusing, otherwise you end up wasting a lot of time and money.  We focus on a niche.  We focus on a demographic.  We focus on a geographic area.  The list goes on.
 
It’s no different for PPC.  Money will be wasted in ad groups whose “themes” aren’t tightly focused.  Recently, I tested […]

There is a common Pay Per Click (PPC) misconception floating around out there for Google Adwords. Many search marketing specialists believe, because “broad” match is the default and arguably the most common match type, it is the match type that has the highest cost per click (CPC) for good ad positions. So these […]

Is your CPC too high to make your campaign profitable? Then you need to find unique keywords which no one else is bidding in your niche to reduce CTR. Until recently in one of my campaigns I used to see a product for $25 with cost per click just $.05, I was enjoying the successful […]

Recently Google updated their Google quality score for the landing page and issued some new guidelines in their Google’s Inside Adwords Blog.
Google is stressing the importance of landing quality to its advertisers with relevant and original content. Google says landing page is very important part of a PPC campaign. Also Google has highlighted some of […]

What is the meaning of a negative keyword in pay per click? Google says that a negative keyword is a keyword which prevents your PPC ads from showing up in search engine results. This helps your pay per click ads not to whom up in search engine results for non relevant keywords. Adding negative […]

Google just announced in their Adwords blog about there will be upcoming changes in their top ad placement formula. They say that advertisers are aiming to reach the top 3 placement in above the Google SERPs because those ads perform very well and get them a good ROI. The top placement ads get the high […]