There are numerous occasions where I have been looking at analytics for a client and noticed some of the most common keyword search phrases were the client’s brand name, company name, or domain name. So what might seem like common sense to some, totally flew over my head when I first started. Why […]

In a perfect world of proper PPC campaign management, each campaign would be fully optimized in everyway possible. If only it were that simple!
A great way to make you PPC budget spend efficiently in Adwords is activating Position Preference and setting your keyword position preferences to 2nd position or less. After reading up […]

Many products and/or services experience a peak at some point in the year. This could be gift baskets for the holidays or air conditioning repair for the summer. PPC is a great way to quickly take advantage of these peaks while exercising great control over you marketing dollars. Just another reason to […]

As I do my keyword research for a PPC campaign, I make two different lists. One list is for the keywords that I am interested in using. The other is a list of any negative keywords I discover.
Negative keywords are essential for proper PPC Management. I lump negative keywords in to the […]

Is your CPC too high to make your campaign profitable? Then you need to find unique keywords which no one else is bidding in your niche to reduce CTR. Until recently in one of my campaigns I used to see a product for $25 with cost per click just $.05, I was enjoying the successful […]

Several factors determine the success of a PPC campaign. Right from the keywords used to ad description, even element in the PPC process is very important. I have just come up with few tips which will ensure that your PPC advertisement campaign to be successful
1) Find the right keywords for your PPC campaign – […]

A small change on your keywords or Pay per click ads description can bring in big results in your pay per click campaign. Always testing and making small tweaking on your whole PPC campaign from ads to landing pages have seen really great enhancement in overall campaign. Recently I was promoting one of my leading […]

What is the meaning of a negative keyword in pay per click? Google says that a negative keyword is a keyword which prevents your PPC ads from showing up in search engine results. This helps your pay per click ads not to whom up in search engine results for non relevant keywords. Adding negative […]

I was evaluating one of my clients PPC campaign today and realize they are getting good traffic and click but no increase in sales. I went almost went through the entire account and could not figure it out. Finally something popped up in my mind to see how their ads are doing. I checked it, […]

CTR or Click through Rate is a crucial in every PPC campaign. But does it really get your Return on Investment. I will say it is good for your Campaign but I don’t think it really bring in you a lot of money. Of course all the Pay per click managements systems works on click […]