Recently Google updated their Google quality score for the landing page and issued some new guidelines in their Google’s Inside Adwords Blog.

Google is stressing the importance of landing quality to its advertisers with relevant and original content. Google says landing page is very important part of a PPC campaign. Also Google has highlighted some of the important point which advertisers need to keep note off.

Types of websites that will be penalized with low landing page quality scores:

Data collection sites that offer free gifts, subscription services etc., in order to collect private information
Arbitrage sites that are designed for the sole purpose of showing ads
Malware sites that knowingly or unknowingly install software on a visitor’s computer

The following types of websites are likely to merit low landing page quality scores and may be difficult to advertise affordably. In addition, it’s important for advertisers of these types of websites to adhere to our landing page quality guidelines regarding unique content.
eBook sites that show frequent ads

‘Get rich quick’ sites
Comparison shopping sites
Travel aggregators
Affiliates that don’t comply with our affiliate guidelines

This can affect many affiliate marketing advertisers because these kinds of products are affiliate marketers planning to sell through PPC. The good news Google is trying to give its users a Google user search experience.