There is no wonder that the Return on investment (ROI) is high than any other form of advertisements. Because advertisement always been less efficient all these days. Usually the other forms of advertisements have been like a hit or miss. But if you plan your PPC advertisements properly you won’t have a hit or a miss. It can be effective than any other medium of advertisements. In the earlier days of Pay Per Click Advertisements it was like through mud on the wall hoping some mud will stick some might fall to the ground. It was just thrown out there to every one and to every body hoping that some people might read or hear about this advertisement message. Completely untargeted form of ads. Still today we have that same method of advertisement practiced.

Disadvantages of the other forms of advertisements

1) Television ads, as you all know thousands of $ are spend every minute in TV commercials but do you think you are getting the right potential buyers with throwing the ads to the people. Television broadcast has a huge viewer ship but who knows that what they want and what kind of commercials are targeted to the viewers.

2) Radio ads is expensive too but as you all know most of the radio listeners listen to the ad commercial while they are inside a car. Do you think you can sell to the listen what they want while they drive the need of each listener might be different from what you sell. So again here you have a huge untargeted listener.

3) Newspaper ads the print medium advertisements have slowing started to die because of the popularity of online advertisements. Expensive to place an ad but unrelated readers. You are throwing the ads to all kinds of readers without knowing what they want. Most of the Print ads are optimized very well for the reader’s also again untargeted readers.

4) Billboard advertisements is seen ever every where you travel on road. All those billboard ads offers is not we want while we drive it might have some impact on some travel but not to everyone. Again here we are not getting what we want another form of untargeted advertisements.

5) Direct mail advertisements, every day I get several direct mail postcards with offers but 90% of them are not my requirements.

If you do Your PPC advertisement properly it will get highly targeted traffic.
Advantages of PPC ads

1) You can targeted PPC ads when they looking for something. Suppose you are looking to buy a gift to someone you can order and purchase it any time of the day. So it is purely targeted to the visitors

2) You pay only when some visits your website and you don’t pay someone views you ads that way your ROI is high.

3) Compared to any other medium of advertisements the cost per ads is cheap and if you do your PPC advertisement campaign properly it can be cheaper.

4) Easy to set up and run you campaign immediately after you have setup compared to the other methods it takes time before it reaches the actually person.

The bottom-line is there is not other medium of advertisements which is cheap, fast, and highly targeted.