Google recently started giving more importance to the quality score of the Google Adwords campaign on the basis of by measuring the quality and the relevancy of the ads, landing page and CTR. Google Adwords algorithm thinks that a top quality ad gets more clicks, due to its relevancy to the ad, also encourage the trust of the users as a results it is better for a long term performance of the campaign. Recently so many advertisers cost per click increase because of poor relevancy and poor quality of the ads. The importance of landing page into the quality score system will improve the over all advertising experience of the users.

You can improve the quality score of your Adwords campaign in several ways

1) Create quality landing pages with keywords related to the keywords you are bidding. Quality of the landing page is so important because when visitors visit your site you need conversation and user should have good experience while they land at that page. If visitors don’t like the landing page they will immediately click the back tab on your browser and leave your site, while so many people leave this way Google Adwords system think the landing page was not useful to the users and start increase the minimum bid and your keyword would become inactive for search.

2) Writing ads – Ads are more important from the user’s point of view. When you write an ad it needs to be attractive to the user otherwise visitors won’t click on those ads. If someone is search for “Pink Women Shoes” and if they find an ad with those key phrase on the title which is highlighted bold and it is a description with tells about its benefit and features I am sure someone will click and the ads and visit the landing pages and possible a purchase. So write your ad is very important.

3) Key phrases – during the early days of the Adwords program started you could use any word and phrases to bid. Now if you bid for a word which is not appropriate to your ad or landing page you Quality Score will be poor and need to pay high cost per click to bid for those keywords. And also earlier you can have tons of keywords to bid now smart Adwords marketers bid on less keywords and the right keyword which is working for them. Find the right keyword which is converting rather than have tons of keywords which get impression and click but not conversations.

So the Bottom line is the three important factors to increase a good quality score are landing page, well written ads and the right key phrase.