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What is the meaning of a negative keyword in pay per click? Google says that a negative keyword is a keyword which prevents your PPC ads from showing up in search engine results. This helps your pay per click ads not to whom up in search engine results for non relevant keywords. Adding negative keywords can save you money and helps you pay per click campaign to get quality targeted traffic for your money. Most of the time a PPC campaign funds are drained out because of the negative keywords which is broad and results in many non targeted traffic. Negative keywords or stop keywords will improve your performance of your PPC advertisement in search engines. For Example

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Here are some examples of the negative or stop keywords which helps in your Pay-Per-Click tips and advice on using negative keywords

1) When ever you do a keywords research look for negative keywords related to that keyword, this is one of the easy steps to do it in the beginning of your keyword research which saves your time and money.

2) By using Negative keywords will help your PPC campaign to improve qualified click, so add all your negative keywords for each campaign in a separate file, which will save time as well as use it in multiple campaigns.

3) Use keyword tool to find negative keywords which will not be quality clicks for example phrase like free, tips etc.

4) Make use of phrase and exact match for your keyword phrases this technique will help you a lot on negative keywords and quality traffic.

5) Make use of the Google’s recently launched negative keyword tool effectively this tool will identify specific terms related to your positive keywords. You can test this tool with your current campaign as well it will identify you negative one associated with your positive keywords.

The bottom line is make your campaign free from negative keywords which not only lowers your PPC campaign budget but also gets you quality clicks and traffic.